The Strength of a Marketing Communication of a Japanese or Korean Auto Research Paper

The Strength of a Marketing Communication of a Japanese or Korean Auto maker - Research Paper ExampleEvidently, it has initiated novel processes such as electric vehicles, which it has sold on the global platform. It is worth indicating that Toyota is categorized as one of the keen entities both within the country and within the US. It is the foremost entity to come up with produce hybrid vehicles and pushing them into the US market. These hybrid vehicles include the Camry hybrid and the alpestrine Hybrid (Toyota 2011). The company is speeding up at developing vehicles that only run on electricity (Mytelka & Boyle, 2008). The company is known in making conventionalism 3 engines and their auto parts. Toyota also develops multitask robots destined for leisure and for caring the elderly. As it seeks to continue being dominant in the automobile industry in producing gold vehicles, Toyota makes the new Kluger appealing to the luxurious generation through divergent communication metho dologies.Reinkingh & Stobart (2005) indicates that the new Kluger is portrayed as a familial car that caters for families needs. A hear car that appears elegant and most importantly safe for the family. This car is ideal for the family as it is a seven roomy seater vehicle (Toyota 2011). It offers litheness of changing the seating area arrangement to the one that is deserving to an individual. This car facilitates family trips as it has a DVD player at the rear seat backed by three radiocommunication headphones to keep both children and adults content on their way to their destination.Toyota (2011) indicates that this car is designed to alter entertainment from the living room to the vehicle. Since the children are fond of listening melody and watching movies, this car is portrayed as facilitating their enjoyment by offering them a form of entertainment during the journey. At times, the journey may be long-winded and boring and to eliminate this, a medium of entertainment is th erefore necessary to prevent the drive from being extremely